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ON THE EDGE...That's the way Mike Hynson has lived his entire life; from his formative years as a Navy brat in the 1940's, bouncing between Hawaii and San Diego, to his innovation that kept him at the forefront of the surfing industry throughout the 1960's.
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TOM PATTY WILL HELP YOU LEARN HOW TO GROW YOUR BUSINESS by using the same strategies utilized by big budget clients such as Apple, Nike, Pizza Hut, and Nissan. Tom combines a 21-year career at Chiat/Day Advertising with his 10-year experience with SCORE, a national non-profit organization that provides free counseling and resources to small business owners just like you. In "Marketing Without Money," Tom shares with you a blueprint for action that can help you increase your sales and profits by substituting creating ideas for a large marketing budget.
The unexpected happens on the Fourth of July in 1960 when Annie's irresponsible mother, Ida, leaves her to babysit her younger siblings in the dark parking lot of the Las Vegas Sahara Casino. Although labeled gifted by her teachers while her classmates were still making bunny ears to tie their shoes, the socially awkward seven-year-old chokes back tears as she watches Ida get swallowed up by the flashing Sahara sign.
Trey is the twelve-year-old head of the Orphans of the Sahara. In spite of his reputation as a cold and strictly-business leader, he is determined to change the group’s decades-long reputation from street kids skimming money off the mafia to forgotten children making the best of their situation. Extremely selective when recruiting potentials to join in the Orphans’ cause, Trey sets his sights on Annie and is quickly struck by her maturity.
Gus is a sixty-five-year-old Mark Twain-quoting security guard at the Sahara Casino. Slumped down on a dilapidated school bus parked near the back fence of the parking lot, he points a gun at his head. Saddled with wrenching guilt over his failures, he prays for the courage to end his despair.
Headed out into the desert with the Orphans of the Sahara in the middle of the night on the once-thought broken-down school bus, these three characters are delivered an unexpected twist that not only creates a lifelong bond between them, but changes each of their lives for the better.
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Orphans of the Sahara:
On the Loose in Las Vegas
Tom Patty's Marketing
"Every small business owner should read this book - the marketing techniques of billion-dollar corporations were born from these simple concepts."
- Mark Dobosz, President of the SCORE Foundation
"Tom Patty's Marketing Without Money very clearly and entertainingly presents a highly useful guide. Readers who embrace the passion and insights in this book can grow their businesses beyond their dreams."
Jon Rinek, Past Director of Marketing Communications, Nissan North America, Inc